{"id":4549,"date":"2025-03-05T11:50:46","date_gmt":"2025-03-05T09:50:46","guid":{"rendered":"https:\/\/get.med.tum.de\/?p=4549"},"modified":"2025-03-05T11:52:24","modified_gmt":"2025-03-05T09:52:24","slug":"4549-2","status":"publish","type":"post","link":"https:\/\/get.med.tum.de\/en\/4549-2\/","title":{"rendered":"Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind the Querdenken Movement's COVID-19 Narrative"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row row bg_default\"><div class=\"wpb_column vc_column_container col-sm-12 col-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row dhsv_vc_header\" data-vc-full-width=\"true\">\n  <div class=\"dhsv_vc_header__bg\">\n    <div class=\"dhsv_vc_header__clip-path\">\n      <div class=\"dhsv_vc_header__image\" style=\"background-image: url(https:\/\/get.med.tum.de\/wp-content\/uploads\/2025\/03\/police-6284507_1280-1024x682.jpg)\"><\/div>\n      <div class=\"dhsv_vc_header__overlay\" style=\"background-image: url(https:\/\/get.med.tum.de\/wp-content\/themes\/360vier-theme\/resources\/assets\/images\/header-gradient.png)\"><\/div>\n    <\/div>\n  <\/div>\n  <div class=\"dhsv_vc_header__wrap\">\n          <h2 class=\"dhsv_vc_header__headline\">Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind the Querdenken Movement's COVID-19 Narrative<\/h2>\n              <p class=\"dhsv_vc_header__subheadline\">New Publication<\/p>\n      <\/div>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"color: #808080;\">March 05, 2025<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row bg_default\"><div class=\"wpb_column vc_column_container col-sm-12 col-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 50px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row bg_default\"><div class=\"wpb_column vc_column_container col-sm-12 col-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>This study analyzes the linguistic rhetorical strategies utilized by the German-speaking <i>Lateral thinking<\/i> movement's alternative media during the COVID-19 pandemic. Employing a critical discourse analysis (CDA) framework, we examine articles from alternative media sources frequently used by the movement's members in comparison with broadsheet and tabloid newspapers, utilizing dictionary-based linguistic analyses with linear mixed models to investigate the emotional tone, health-related language, and scientific terminology used in COVID-19 coverage. Our research reveals that <i>Lateral thinking<\/i> outlets use more scientific language and exhibit a more negative emotional tone, emphasizing health-related issues more strongly than other media sources. Additionally, a manual content analysis inspected the relationship between articles and cited sources, including their interpretative congruence and originality, uncovering a notable mismatch between sources cited and their representation in <i>Lateral thinking<\/i> outlets. These findings illuminate alternative media's important role in shaping discourse, especially in critical public health contexts. Our research contributes to a better understanding of how alternative media narratives operate and, in our study, co-opt the language of science. This study underscores the need for adequate science literacy and communication strategies to counteract misinformation and enhance public understanding of complex health issues.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"csl-bib-body\">\n<div class=\"csl-entry\">Sobieska, A., Hampel, M., Weidenspointner, R., Pauli, V., Pan, C., Jun, S. M., &amp; Gutsmiedl, P. (2025). Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind the <i>Lateral thinking<\/i> Movement's COVID-19 Narrative. <i>Health Communication<\/i>, 1-11. https:\/\/doi.org\/10.1080\/10410236.2025.2469936<\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row bg_default\"><div class=\"wpb_column vc_column_container col-sm-12 col-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 100px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row row bg_default\"><div class=\"wpb_column vc_column_container col-sm-12 col-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb-content-wrapper\"><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row row vc_row-no-padding bg_default\"><div class=\"wpb_column vc_column_container col-sm-12 col-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"dhsv_vc_contact\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <h2>\n                    Contact\n                <\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"col\">\n                <p>\n                    The Institute of the History and Ethics in Medicine welcomes your contact.\n                <\/p>\n            <\/div>\n            <div class=\"col\">\n                T&nbsp;&nbsp;<a href=\"tel:498941404041\">+49 89 4140 4041<\/a><br \/>\n                M&nbsp;&nbsp;<a href=\"mailto:office.ethics@mh.tum.de\">office.ethics@mh.tum.de<\/a><br \/>\n                <br \/>\n                Mon-Thu: 9 a.m.-3 p.m., Fri: 9 a.m.-1 p.m. (core hours)\n            <\/div>\n            <div class=\"col\">\n                Ismaninger street 22<br \/>\n81675 Munich\n            <\/div>\n            <div class=\"col\">\n                <img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/get.med.tum.de\/wp-content\/uploads\/2021\/07\/Icon-TUM.png\">\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>How does alternative media engage with science and scientific language? The study \"Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind the Querdenken Movement's COVID-19 Narrative\" examines how the Querdenken movement (a German protest movement opposing COVID-19 measures, spanning diverse ideological backgrounds) used scientific terminology and rhetorical strategies to frame their COVID-19 narratives. The authors analyze how these sources selectively interpret and represent evidence-often in ways that diverge from their original context.<\/p>","protected":false},"author":8,"featured_media":4551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[126,121,127,128],"class_list":["post-4549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nachrichten","tag-covid-19","tag-public-health","tag-querdenken","tag-social-sciences"],"thumbnail":{"id":4551,"url":"https:\/\/get.med.tum.de\/wp-content\/uploads\/2025\/03\/Alex_Health_Communication-300x254.png"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind the Querdenken Movement\u2019s COVID-19 Narrative - Institut f\u00fcr Geschichte und Ethik der Medizin<\/title>\n<meta name=\"description\" content=\"How does alternative media engage with science and scientific language? The study &quot;Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind theQuerdenken Movement\u2019s COVID-19 Narrative&quot; examines how the Querdenken movement (a German protest movement opposing COVID-19 measures, spanning diverse ideological backgrounds) used scientific terminology and rhetorical strategies to frame their COVID-19 narratives. The authors analyze how these sources selectively interpret and represent evidence\u2014often in ways that diverge from their original context.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/get.med.tum.de\/en\/4549-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind the Querdenken Movement\u2019s COVID-19 Narrative - Institut f\u00fcr Geschichte und Ethik der Medizin\" \/>\n<meta property=\"og:description\" content=\"How does alternative media engage with science and scientific language? The study &quot;Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind theQuerdenken Movement\u2019s COVID-19 Narrative&quot; examines how the Querdenken movement (a German protest movement opposing COVID-19 measures, spanning diverse ideological backgrounds) used scientific terminology and rhetorical strategies to frame their COVID-19 narratives. The authors analyze how these sources selectively interpret and represent evidence\u2014often in ways that diverge from their original context.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/get.med.tum.de\/en\/4549-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Institut f\u00fcr Geschichte und Ethik der Medizin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TU.Muenchen\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T09:50:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T09:52:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/get.med.tum.de\/wp-content\/uploads\/2025\/03\/Alex_Health_Communication.png\" \/>\n\t<meta property=\"og:image:width\" content=\"977\" \/>\n\t<meta property=\"og:image:height\" content=\"827\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"s.kern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TU_Muenchen\" \/>\n<meta name=\"twitter:site\" content=\"@TU_Muenchen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"s.kern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/4549-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/4549-2\\\/\"},\"author\":{\"name\":\"s.kern\",\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/#\\\/schema\\\/person\\\/d4776d7833c007001e91fea29763c965\"},\"headline\":\"Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind the Querdenken Movement\u2019s COVID-19 Narrative\",\"datePublished\":\"2025-03-05T09:50:46+00:00\",\"dateModified\":\"2025-03-05T09:52:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/4549-2\\\/\"},\"wordCount\":338,\"publisher\":{\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/4549-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/get.med.tum.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Alex_Health_Communication.png\",\"keywords\":[\"Covid-19\",\"public health\",\"Querdenken\",\"Social Sciences\"],\"articleSection\":[\"Nachrichten\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/4549-2\\\/\",\"url\":\"https:\\\/\\\/get.med.tum.de\\\/4549-2\\\/\",\"name\":\"Decoding the Discourse: Analyzing the Linguistic Features and Strategies Behind the Querdenken Movement\u2019s COVID-19 Narrative - Institut f\u00fcr Geschichte und Ethik der Medizin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/4549-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/get.med.tum.de\\\/4549-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/get.med.tum.de\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Alex_Health_Communication.png\",\"datePublished\":\"2025-03-05T09:50:46+00:00\",\"dateModified\":\"2025-03-05T09:52:24+00:00\",\"description\":\"How does alternative media engage with science and scientific language? 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